neither trivial nor stereotypical.

the following is an excerpt from
"Is this Really a Mormon Moment?"
Michael Otterson, Head of Public Affairs, The Church of Jesus Christ of Latter-day Saints
Three things you should know about Mormons which are neither trivial nor stereotypical.
1. Mormons follow Jesus Christ. He is the Son of God and at the center of our belief and – to the best of our ability – our behavior. Some people like to define “Christian” in very precise and narrow terms. To me, it’s quite simple. We try to reflect Jesus Christ’s teachings in our lives and rely on his love and mercy when we make mistakes.
2. Mormons are friends of the family. Many of those who know Latter-day Saints realize how important the family is to us. Ideally, that means a mother, father, and their children. Today’s reality, though, means that sometimes we have broken families, remarriages, and single parents. And a large proportion of our church membership is single adults. Still, the nuclear family lies deep at the core of our belief about the purpose of life and the nature of God. It is, we believe, the fundamental unit of our society and of the eternities. While the traditional family is increasingly under threat, Mormons continue to sustain it as part of the divine order and the ballast of society.
3. Mormons are big on incorporating their religious beliefs into their day-to-day actions. Service is a hugely important principle, whether serving in the church or out of it. For some, that means partnering with others to help the people of Haiti or Japan. For others, it’s cooking a meal for a sick neighbor. At whatever level, service is as much a part of our religious culture as going to church on Sunday.